Restaurants Give a New Spin on Take Out…From Your Local Grocer

Not exactly what you may be thinking. New data shows that more restaurants are selling their fare in the grocery store. We are used to seeing Taco Bell and Starbucks products on the shelf but now you will see other famous brands like (and may already have) Dunkin Donuts, Bob Evans, Quaker Steak & Lube and California Pizza Kitchen. You will find some of these products in your grocer’s freezer. Restaurants are getting double duty dividends having their brand in the grocery market. There brand is in constant view to the consumer and they have created a new profit center to boot. Making a profit on the advertising tool itself is smart marketing!

Want to try private label for your restaurant? I’m not saying bring your brand to the grocery store. Not yet anyway. But obviously it works or you wouldn’t see them in the grocer. Start small by selling your private label brand in your restaurant. Then expand to local meat markets, small grocery markets and maybe privately owned convenience stores in gas stations.

“If you can’t get the people to come to the restaurant…bring the restaurant to the people!”